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Procter & Gamble

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Procter & Gamble is a world known corporation which produces packaged goods for beauty and health. Procter & Gamble is a company which products are sold in more than 180 countries of the world. Producing household and personal care goods, the company works in the following sectors, beauty, health care, snacks and pet care, grooming, fabric care and home care, and baby care and family care. Having employed about 129,000 people, the company has the sales of $185,233 annually. According to Forbes list, Procter & Gamble is ranked 27 among innovative companies, 71 in sales, 38 in profit and 18 in market value (P&G, 2012). The market capitalization of the company is greater than GDP in some countries. The company serves about 4.6 billion people in the world bringing more and more profit to homes. The main purpose of Procter & Gamble is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come” (Procter & Gamble, 2013). The company is responsible before people, therefore, the quality of its products is on the highest level. It supports such programs and initiatives as 1 Pampers Pack = 1 Vaccine, Live, Learn & Thrive™, Children’s Safe Drinking Water, and many others. Procter & Gamble supports environment. It supports such programs as Environmental Sustainability and Social Responsibility (Procter & Gamble, 2013). Looking at this company from the perspective of a consumer, Procter & Gamble is a leading company in producing beauty and hygiene goods. It is a trade mark people are born with (starting using Pampers and other products for children), continuing using it during youth and older age. People wake up with Procter & Gamble and go to sleep with this brand. Many people cannot imagine their lives with products of this company and more and more people are ready to thank it for the opportunities it offers and help is provides. 

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